A proposed marketing strategy for GO2HK.COM

Within these few years, the Internet becomes popular in the world. There are many well-known websites, such as the eBay, Amazon and Yahoo, etc.. In foreign countries, Web auction is very famous for the Internet users in foreign countries, while it is a new kind of electronic business in Hong Kong. The trend of web auction has penetrated into Hong Kong in this few years, but it is still at a growth stage of the industry life cycle. Web auction seems to be a new type of business in electronic commerce, thus it can attract the people to participate it in future. The potential market for web auction is quite large. In Hong Kong, there are four major companies that work on the business of web auction. They are the (1) Red-dots, (2) Go2hk, (3) Yahoo and (4) Clubciti. Whereas, go2hk is the smallest company in terms of company size, it is the second in terms of the number of registered users. The industry is growing rapidly and facing a keen competition. Therefore, the company needs to have good marketing mix strategies to establish its brand name. This project aims to purpose an appropriate marketing strategy of GO2HK.COM, which can allow the company to match the consumer needs with marketing strategy. Interviews are conducted and questionnaire surveys are initiated to look into the most preferable strategy for GO2HK. Before doing the questionnaire survey, we have interviewed the company, in order to identify the current marketing mix first. After that, questionnaire surveys are used to access the information about the procedure of non-users, sellers and bidders. Based on the findings, a proposed marketing strategy is recommended for go2hk. To conclude, security is the most critical aspect that both users and non-users are highly concerned

Strangers sharing space and lives : a qualitative study of the attitudes of single elderly persons living in shared accommodation in Hong Kong public housing estates = 「同居共住：長者對合住公共房屋的意見調查硏究」硏究報告

In response to the perceived housing needs of single elderly people, the Housing for Senior Citizens Scheme has been developed by the Hong Kong Housing Authority since the mid-1980s to provide shared housing for unrelated elderly people. Under this scheme, they live together in an apartment unit with individual bedrooms, but sharing certain facilities. This group is fairly numerous and, in Hong Kong in 1998, there were about 110,000 elderly people living alone for various reasons，among whom 34,000 were tenants in public housing estates. Despite some advantages, shared living for any age group can however lead to potential problems. Using qualitative methodologies including focus groups and in-depth interviews, the research attempted to gain insights into the views of residents on the design and management of HSC projects, and their aspirations. Nine of the 38 HSC projects operating in 32 Hong Kong public housing estates in mid-1998 were studied. A total of 69 elderly participants (78% female, 22% male) attended the nine focus groups, each comprising 6 to 12 residents. Participants\u27 ages ranged from 62 to 90 years and their length of residence in an HSC from three months to 11 years. To residents, positive features of the HSC projects included the provision of shelter in an elderly person\u27s later life, the care and attention of wardens and the installation of emergency alarms. Design and facility improvements in the newer housing estates appeared to serve better the needs of the residents, with enhanced privacy and reduction in shared facilities. However, older blocks still suffered from problems of insufficient maintenance and repair, and perceived high charges. Most residents appeared to have tried hard to adjust to group life but would prefer to have their own kitchen and bathroom. Conflicts sometimes arose from personality clashes, different cleaning and living habits, shared facilities and bills for water and repairs. Nevertheless, there were some residents who enjoyed the informal caring relationships and the feeling of security. Another important feature found with respect to the elderly respondents was their low self-esteem and strong sense of powerlessness derived from their sharing of accommodation. Poor family relationships and previous living arrangements were also evident. The research suggests that integration of a caring role into housing provision is increasingly important. Autonomy in housing choice and in the management of life styles are also crucial given the diversity of personalities, needs and demands of the elderly population. The group living model should not be assumed to be a panacea for all single older persons in housing need

The survey on mobile library services in Hong Kong and Singapore academic libraries

The captioned survey wasco-organized by libraries of The Chinese University of Hong Kong, The City University of Hong Kong, Nanyang Technological University and The University of Hong Kong in October 2011. The primary objectives of this survey are: 1. To identify the needs and preferences of students with regard to mobile library services; and 2. To recommend a suite of pertinent mobile library services for students. In this survey, the mobile library services are referring to library online contents and resources, which can be delivered and accommodated for display in mobile devices. We hope that the results and responses to this survey will be useful to participating libraries in order to plan and deliver pertinent mobile library services. Thank you to colleagues fromthe participatinglibraries who contributed and helped with this important survey. Last but not least, we would like to express our gratitude to Annie Talve and Monica Redden, our facilitators of Next Gen /Next Decade 2011–the Staff development programme for university librarians in Hong Kong, Singapore and Shanghai. This project could not have happened without Annie and Monica’s inspirations and encouragementto bring four academic libraries from two cities to work together on this survey

Exemplifying a model-eliciting task for primary school pupils

Mathematical modelling is a field that is gaining prominence recently in mathematics educaiton research and has generated interests in schools as well.  In Singapore, modelling and applications are included as process componens in revised 2007 curriculum document (MOE, 2007) as keeping to reform efforst. In Indonesia, efforts to place stronger emphasis on connecting school mathematics with real-world contexts and applications have started in Indonesian primary schools with the Pendidikan Matematika Realistik Indonesia (PMRI) movement a decade ago (Sembiring, Hoogland, Dolk, 2010). Amidst others, modeling activities are gradually introduced in Singapore and Indonesian schools to demonstrte the relevance of school mathematics with real-world problems. However, on order for it to find a place in the mathematics classroom, ther eis a need for teacher-practitioners to know what mathematical modelling and what a modelling task is. This paper sets out to exemplify a model-eliciting task that has been designed and used in both a Singapore and Indonesian mathematics classroom. Mathematical modelling, the features of a model-eliciting task, and its potential and advice on implementation are discussed.&nbsp

Upper limb muscle fatigue during prolonged Boccia games with underarm throwing technique

This study investigated the acute fatigue pattern in neuromuscular activity after a simulated Boccia game and the effect of fatigue pattern on sport performance. Nine elite Boccia athletes were tested before, during, and after a simulated game. Maximum ball speed was captured with video, and the target hitting rate and rating of perceived exertion (RPE) score were collected and analyzed. Electromyography signals from the upper trapezius, anterior deltoid, posterior deltoid, biceps brachii, triceps brachii, and wrist extensor muscles were collected by surface electrode and were evaluated with mean power frequency (MPF). Only the upper trapezius muscle showed fatigue as demonstrated by a reduction of MPF of 8% (p = 0.027) when comparing the first and last throws in a simulated game. Subjective RPE score increased during the game (118%, p = 0.004), and sports performance in terms of maximum ball speed (-12%, p = 0.004) and target hitting rate (-25%, p = 0.004) also deteriorated. In conclusion, fatigue on the upper trapezius muscle was demonstrated in elite Boccia athletes following a prolonged Boccia game and may have affected Boccia performance. Preventative measures against upper trapezius muscle fatigue and endurance training for synergists of the upper trapezius muscle may be considered in future studies

Mathematical modelling for Singapore primary classrooms : from a teacher’s lens

Limited Singapore research indicated a lack of exposure of modelling tasks at primary levels. Teacher reflection is used as a tool in design research cycles exploring the potentials of modelling tasks in a Singapore primary five classroom. Findings reveal that the teacher identified three potentials of a modelling task on children’s mathematisation process: the task provided a platform for children to (a) identify variables and form relationships between them, (b) relate school-based math learning to real-world experiences, and (c) justify their mathematical models. Implications on the promotion of modelling tasks at primary schools as well as teacher education are drawn

Active RIS-Assisted MIMO-OFDM System: Analyses and Prototype Measurements

In this study, we develop an active reconfigurable intelligent surface (RIS)-assisted multiple-input multiple-output orthogonal frequency division multiplexing (MIMO-OFDM) prototype compliant with the 5G New Radio standard at 3.5 GHz. The experimental results clearly indicate that active RIS plays a vital role in enhancing MIMO performance, surpassing passive RIS. Furthermore, when considering factors such as complexity, energy consumption, and performance, the comparative evaluation between passive RIS and active RIS reinforces the critical role of active RIS in MIMO systems. These findings underscore the practical significance of active RIS in improving MIMO gain in 5G scenarios.Comment: 5 pages, 6 figures, 1 table. This work has been submitted to the IEEE for possible publication. Copyright may be transferred without notice, after which this version may no longer be accessibl

Hong Kong Renal Registry Report 2012

SummaryThis report examined the characteristics and trends of dialysis and renal transplant patients among the resident population of Hong Kong who were managed by hospitals or dialysis centers of the Hospital Authority, and accounted for approximately 95% of all patients receiving renal replacement therapies (RRTs) in the territory. Patients receiving RRTs solely in the private sector were not included in this report. Data trends from 1996 to 2011 are presented. In 2011, 1115 new patients were accepted into RRT programs, and the incident rate was 157 patients per million populations (pmp). An increasing trend was noted. The incident rate was 95.1 pmp at the commencement of the annual report in 1996. The point prevalence on December 31, 2012 was 8197 with a prevalence rate of 1152.5 pmp. Overall, there were 3573 patients (43.6%) on peritoneal dialysis (PD) and 1246 patients (15.2%) on hemodialysis (HD), and 3378 patients (41.2%) were living with a functioning renal transplant. The PD/HD ratio was 74.2:25.8. The “PD First” policy was continued. The overall mortality rate among RRT patients was 9.95 patients per 100 patient-years exposed. There was a decreasing trend in mortality among PD patients. Infection and cardiovascular complications were the most common causes of death. Renal transplant was the modality with the best survival rates. The 5 years cumulative patient survival rate for patients on transplant treatment was 89.6%, whereas the corresponding patient survival rates for PD and HD patients were 50.7% and 55.7%, respectively. More than 70% of RRT patients with reports on rehabilitation were active and had normal daily activities